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Green sweater with colorful stripes on a white background
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Man wearing a dark gray button-up shirt and jeans on a white background
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Men's Glacier Flannel

$439.00

The flannel, elevated. One of our best sellers for good reason.

Performance cashmere with a button front, front and back yoke detailing, and bright stripes down the sides.

  • Front and back yoke design in a sweater that makes this much more than a standard flannel
  • Soft enough for mornings, sharp enough for wherever the day takes you.
Size: Medium
Color: Mountains
In Stock and ready to ship
Why Performance Cashmere

Traditional cashmere is soft, but it is often treated like something too delicate for real life. Alpine Revival blends Mongolian cashmere with elastane so the knit stretches, holds its shape, and wears harder without losing the softness that makes cashmere worth reaching for.

Care

Treat it well and it will last for years. That's the whole point.
When it needs washing, we recommend gently by hand in lukewarm water with mild detergent, no wringing.
If you trust your water temps, you can machine wash cool on the delicate cycle. Lay flat to dry. No warm water. No dryer. Ever.

Fit & Sizing

Relaxed fit.

The Glacier Flannel has a relaxed, buttoned-shirt silhouette. True to size. Falls at or just below the hip. Works open as a layer over a tee or closed as a standalone piece.

Craftsmanship

The Glacier Flannel is produced in a small batch run using linked construction. The front and back yoke panels are knit separately and linked onto the body stitch by stitch. The interesting stripe panels running down the sides are knit independently and linked in, not cut from a striped fabric and sewn. Small batch production means quality over quantity. You won't find this style everywhere; it embodies the mountain-town aesthetic we built our brand on.

Cashmere built for the life you live.

Built for adventure

Made for the life you live.

Alpine Revival pieces are made in small batches with performance cashmere yarn, linked construction, thoughtful fit details, and finishing touches that take more time because they are worth it. It is not fragile fashion cashmere. It is a piece designed to be worn hard, cared for simply, and reached for season after season.

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Stretch before it tears

Elastane woven into every stitch gives the knit flexibility and recovery. It stretches on the chairlift and comes back to shape at dinner.

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Skis all day. Smells like nothing.

Cashmere is naturally antibacterial. No petroleum fibers means no trapped odor. Wear it twice before you think about washing it.

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Details you keep discovering.

The cowl that covers your nose on a cold chairlift. The elbow patch that is actually structural.
Built by someone who experienced it and knew could do better.

AJ Cargill has spent her life on the mountain: world champion free skier, 21 year Jackson Hole ski patroller, personal trainer, retail buyer, and lifelong student of what works in alpine environments.

She did not design Alpine Revival from a mood board. She designed it from chairlifts, patrol routes, ski town mornings, cold hands, hard falls, and decades of knowing what people actually reach for when the shell comes off.